Every year, thousands of people follow their tennis icons on the grass court in Stuttgart, Germany, to see who will snap up 250 world-ranking points, a brand-new Mercedes-Benz and the MercedesCup crown on grass.
With the brand-new, first ever of its kind MercedesCup Tennis App, SCOOP & SPOON has revolutionized the way in which we watch one of the most competitive sports ever!
The brand-new MercedesCup Tennis App offers unprecedented views of the game: from the unique vantage point of the referee’s chair, the extraordinary angles of the ball boys or even from the thrilling perspective of the players themselves. A revolution of enormous impact.
In combining live streams and videos from a sweet spot perspective, the app provides a completely new and fascinating dimension to the tennis play. Now, users find themselves closer than ever to the thrilling world of a high-class tennis tournament and even the people at home can soak up the unique atmosphere at center court as if they were sitting right next to the referee.
In cooperation with famous digital powerhouse RedBull Technology, SCOOP & SPOON has created an effective and highly productive way in which brands and marketers can interact with users, thus creating an unprecedented wealth of new leads. The possibilities the app offers in this regard seem endless.
Within the app’s unique setup, users take on the role as creative director as they customize selected real-time videos with a wide array of tools and special effects. Once finished, they can share their personal snippets with people all over the world, using either the app’s platform or their own social media channels. To top it all off, the most original snippets with the most views are featured in the app’s very own “Hall of Fame.”
Social media content
SCOOP & SPOON’s MercedesCup Tennis App has revolutionized the way in which people will engage with their favorite sport in the future. Unique perspectives, interactive entertainment and unprecedented insights into the world of tennis have contributed to the app’s great success. To put it in the omniscient words of numbers, the app reached a staggering 1.9 million people in 83 countries, with a grand total of 3,543 hours of video content viewed.
As the icing on the cake, the app’s live-stream of the final match between Dominic Thiem and Philipp Kohlschreiber attracted worldwide attention, having been broadcasted by several international sports channels such as Eurosport, ORF Sport and Tennis TV (Official ATP World Tour & WTA Streaming).