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AVL Digital

THE DIGITAL ECOSYSTEM

THE BIG PICTURE

SCOOP & SPOON built a multi-channel platform called AVL Digital for global automotive technology leader AVL. This unites the various divisions, locations, products, services and solutions of AVL into a single platform that is useful and usable for all of its users. We knew that content needs to be available for AVL customers anytime, anywhere, and that it needs to be useful and accessible - across a range of devices.

This clearly required a combination of creative thinking, user experience design and backend technical solutions to deliver a seamlessly connected AVL experience across multiple channels for a variety of internal and external users. This great user experience also needs to deliver direct business benefits to AVL in terms of knowledge about its customers.

1 ECOSYSTEM
3 DIVISIONS
40 LOCATIONS
500 PRODUCTS, SERVICES
& SOLUTIONS
THE SCOOP & SPOON APPROACH
KEY ADVANTAGE IS "INDEPENDENCE"
  • Technology experts develop and advance technology
  • Content experts create content
  • Lack of mutual dependency enables ongoing optimisation
  • Technology does not have to wait for content to be finished

OUR FOCUS ON UX

Refreshing the AVL brand and making it more powerful, dynamic and emotional were all key to establishing a site that prioritizes user engagement and usability.
We designed a new website and a suite of apps that provide a seamless experience for users regardless of the device that they are using. A consistent ecosystem with a powerful backend means that content is cleverly designed to be available to the user in the way that they want it. Intelligent user experience design and a variety of tools create a smooth and enjoyable user experience.

FOCUS ON TECHNOLOGY

THE NEW PLATFORM ENABLES:
  • Real-time integration across multiple channels and back end systems
  • Support for multiple selling channels - web, mobile, social, store, call center to provide consistent pricing, promotions and brand experiences across channels of customer engagement
  • Customised user journeys that open up opportunities for customer dialogue and conversion
  • Analytics and behavioural tracking that allow for measurability and targeted campaigns

TECHNOLOGY-BASED
SCOOP & SPOON
MODULES

Our intelligent modules enable device independence, maximum freedom of movement for users and real interactions that are displayed in real time. This multidimensional, user-focused approach gives users the opportunity to find the right content according to their own individual needs.

SCOOP

Recommender Engine

Content based recommendations
Collaborative recommendations

SCOOP

Personalisation


Individual content

User activity tracking through machine
learning algorithms

SCOOP

Excellent UX

Scoop Stack

Exceptional and consistent user experience across all user touchpoints along the entire Customer Yourney

SCOOP

User Journey

User generated content trough
system interaction

Expert generated content and
simplified sharing

SCOOP

Data Visualisation

Design UX & UI
Visualisation of
Complex Data
Content Workflows
Big Data Visualisation

APPLICATIONS

SEE ALL OF OUR APPLICATIONS IN DETAIL

AVL Solutions Guide App

The AVL Solutions Guide App offers an audio-visual experience with embedded videos and picture galleries. Find everything you need to know about AVL’s integrated product portfolio for simulation, verifying and testing on over 220 pages. The simple and clearly structured navigation makes it easy to access content. Get the latest news about AVL products, services and activities and share with your friends and colleagues via social media.

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AVL.COM at the Centre of AVL Digital

The website unites AVL’s three divisions, more than 40 locations and over 500 products, services and solutions into a single platform that is useful and useable for all users regardless of their location or device. The user-friendly website sits at the center of the AVL Digital platform.

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AVL Powertrain World App

The Powertrain World App is an essential business-to-business app for everyone working in the automobile development field. The app provides the latest news about the company, its expertise, products and events in the development of powertrain systems, instrumentation and test systems as well as simulation technology.

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AVL Events App

The AVL Events app provides a global overview of important automotive engineering events and conventions. It allows AVL to interact with leads on a whole new level with the key objective of promoting events, selling event tickets and generating leads during events. The app also features the full integration of the Salesforce marketing cloud.

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CAMPAIGNS

To further increase the impact of the new AVL Digital platform, we launched a 30-day digital branding campaign. The campaign was such a success that AVL has decided to launch all campaigns via the AVL Digital platform to increase uniformity, recognition value and a seamless user experience.

All figures about our ICPC Campaign we launched in May 2017

The AVL International Commercial Powertrain Conference is globally unique, focusing jointly on truck and bus, agricultural tractors and construction machinery.

GO TO RESULTS

Find out what impact our AVL Digital Ecosystem Campaigns had in 2015 alone.

Through the AVL Digital platform, user data and behavior are intelligently used to customize targeted digital campaigns.

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THE RESULTS

SCOOP & SPOON has transformed AVL's entire business with a digital platform that benefits external and internal users and creates new direct opportunities for marketing, selling and fulfillment with precision marketing, merchandising tools, site search, customer experience management, catalog and content management, social commerce and advanced start stores.

Find out the impressive results we achieved with AVL.com

AVL‘s website has set itself apart and achieved a 14,1% above the industry average in 2016. Compared to competitors, the average stay on AVL‘s website is significantly higher, that is, up to 60%. Consequently, the content consumed (Average Stay x Unique User) has risen around 76% in 2016 compared to 2015. Traffic was also dramatically increased with figures nearly doubling compared to 2015.

3,1m unique users
13m page views
60% increase in average stay compared to competitiors
76% increase in content consumed

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THANK YOU

FIND MORE OF OUR WORK ON OUR WEBSITE

GO TO WEBSITE