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AVL Digital

THE DIGITAL ECOSYSTEM

THE BIG PICTURE

SCOOP & SPOON have built a multi-channel platform for global automotive technology leader AVL. The platform, named AVL Digital, unites the multinational organisation’s various divisions, locations, products, services and solutions in a single digital space. In doing so it makes the content available for AVL customers and employees anytime and anywhere, in a way that is usable, useful and accessible – across a range of devices.

Developing AVL Digital required a combination of creative thinking, user experience design and backend technical solutions to deliver a seamlessly connected AVL experience across multiple channels for a variety of internal and external users. It needed to provide great user experience to its visitors, while also delivering direct business benefits to AVL in terms of customer intelligence.

1 ECOSYSTEM
3 DIVISIONS
40 LOCATIONS
500 PRODUCTS, SERVICES
& SOLUTIONS
THE SCOOP & SPOON APPROACH
INDEPENDENCE IS OUR ADVANTAGE
  • Our technology experts create the cutting-edge infrastructure
  • Our content experts develop easy to digest editorial
  • They work together but are not dependent on each other
  • This independence allows for smoother, quicker development

FOCUS ON UX

Refreshing the AVL brand and making it more powerful, dynamic and emotional were all key to establishing a site that prioritizes user engagement and usability.
We designed a new website and a suite of apps that provide a seamless experience for users regardless of the device that they are using. A consistent ecosystem with a powerful brain means that content delivery is cleverly structured around the needs of the user and the information they are looking for is provided to them the way they want. Intelligent user experience design and a variety of publishing tools create a smooth, painless, enjoyable user experience.

FOCUS ON TECHNOLOGY

THE NEW PLATFORM ENABLES:
  • Real-time content integration across multiple channels and back-end systems
  • Support for multiple sales channels – web, mobile, social, store, call centre – to provide consistent pricing, promotions and brand experiences across all channels of customer engagement
  • Customised user journeys that create opportunities for customer engagement and conversion
  • Analytics and behavioural tracking that enable measurability and targeted campaigns

TECHNOLOGY-BASED
SCOOP & SPOON
MODULES

Our intelligent modules enable device independence, maximum freedom of movement for users and real interactions that are displayed in real time. This multidimensional, user-focused approach gives users the opportunity to find the right content according to their own individual needs.

SCOOP

Recommendation Engine

Content-based recommendations
Collaborative recommendations

SCOOP

Personalisation

Individual content

User behaviour tracking with machine learning algorithms

SCOOP

Excellent UX

Scoop Stack

Exceptional and consistent experience across all user touchpoints on the customer Journey

SCOOP

User Journey

User-generated content created through system interaction
Expert-generated content and simplified sharing tools

SCOOP

Data Visualisation

Design UX and UI
Visualisation of
big, complex data
Content workflow design

APPLICATIONS

SEE ALL OUR APPLICATIONS IN DETAIL

AVL Solutions Guide App

Users can find everything they need to know about AVL’s integrated product portfolio of simulation, verifying and testing technologies with the AVL Solutions Guide. Offering an audio-visual experience that employs embedded video and image galleries, the simple and clearly structured navigation makes the 220 pages of content easy to access and explore. Users can find the latest news about AVL products, services and activities and share it with friends and colleagues via social media.

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AVL.COM - at the Centre of AVL Digital

The main AVL website unites AVL’s three core divisions, more than 40 locations and over 500 products, services and solutions into a single platform that is useful and useable for all users regardless of their location or device. This user-friendly website sits at the heart of the AVL Digital platform.

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AVL Powertrain World App

The Powertrain World app is an essential business-to-business tool for anyone working in automobile development. The app provides the latest news about the company, its expertise, products and events in the world of powertrain systems, instrumentation, simulation and test systems.

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AVL Events App

The AVL Events app provides a global overview of events and conventions in the world of automotive engineering. Featuring full integration with the Salesforce marketing cloud, it enables users to find out about industry events and buy tickets, and delivers added value to AVL in the form of event-promotion opportunities and sales leads.

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CAMPAIGNS

To increase the impact of the new AVL Digital platform, we launched a 30-day digital branding campaign from the platform. The campaign was such a success that AVL has decided to launch all campaigns via the AVL Digital platform to increase uniformity, recognition value and a seamless user experience.

ICPC CAMPAIGN

Launched in May 2017, The AVL International Commercial Powertrain Conference is globally unique event, focusing jointly on truck and bus, agricultural tractors and construction machinery. We ran a promotional campaign for the event, which generated impressive results.

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Creating Impact

Through the AVL Digital platform, user data and behaviour are intelligently used to customize targeted digital campaigns. Since 2015 this has had a massive impact on the results of campaigns launched through the AVL Digital Ecosystem.

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THE RESULTS

SCOOP & SPOON has transformed AVL's entire business with a digital platform that benefits external and internal users and creates new opportunities for marketing, selling and fulfilment. With precision marketing, merchandising tools, site search, customer experience management, catalogue and content management, social commerce and advanced start stores, AVL’s digital presence is now leading the industry, just as the organisation does with its automotive engineering expertise.

AVL.com – Transformed

After the launch of its unified platform, AVL.com set itself apart from the industry by achieving visitor growth of 14.1% above the industry average in 2016 alone. The average amount of time visitors spend on AVL's website is 60% higher than those of industry competitors. Consequently, the content consumed (Average Stay x Unique User) rose by around 76% in 2016 compared to 2015. Traffic also increased dramatically with figures nearly doubling compared to 2015.

3,1m unique users
13m page views
60% increase in average stay compared to competitiors
76% increase in content consumed

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THANK YOU

FIND MORE OF OUR WORK ON OUR WEBSITE

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