SCOOP & SPOON have built a multi-channel platform for global automotive technology leader AVL. The platform, named AVL Digital, unites the multinational organisation’s various divisions, locations, products, services and solutions in a single digital space. In doing so it makes the content available for AVL customers and employees anytime and anywhere, in a way that is usable, useful and accessible – across a range of devices.
Developing AVL Digital required a combination of creative thinking, user experience design and backend technical solutions to deliver a seamlessly connected AVL experience across multiple channels for a variety of internal and external users. It needed to provide great user experience to its visitors, while also delivering direct business benefits to AVL in terms of customer intelligence.
Refreshing the AVL brand and making it more powerful, dynamic and emotional were all key to establishing a site that prioritizes user engagement and usability.
We designed a new website and a suite of apps that provide a seamless experience for users regardless of the device that they are using. A consistent ecosystem with a powerful brain means that content delivery is cleverly structured around the needs of the user and the information they are looking for is provided to them the way they want. Intelligent user experience design and a variety of publishing tools create a smooth, painless, enjoyable user experience.
Our intelligent modules enable device independence, maximum freedom of movement for users and real interactions that are displayed in real time. This multidimensional, user-focused approach gives users the opportunity to find the right content according to their own individual needs.
User behaviour tracking with machine learning algorithms
Exceptional and consistent experience across all user touchpoints on the customer Journey
User-generated content created through system interaction
Expert-generated content and simplified sharing tools
Design UX and UI
big, complex data
Content workflow design
Users can find everything they need to know about AVL’s integrated product portfolio of simulation, verifying and testing technologies with the AVL Solutions Guide. Offering an audio-visual experience that employs embedded video and image galleries, the simple and clearly structured navigation makes the 220 pages of content easy to access and explore. Users can find the latest news about AVL products, services and activities and share it with friends and colleagues via social media.
The main AVL website unites AVL’s three core divisions, more than 40 locations and over 500 products, services and solutions into a single platform that is useful and useable for all users regardless of their location or device. This user-friendly website sits at the heart of the AVL Digital platform.
The Powertrain World app is an essential business-to-business tool for anyone working in automobile development. The app provides the latest news about the company, its expertise, products and events in the world of powertrain systems, instrumentation, simulation and test systems.
The AVL Events app provides a global overview of events and conventions in the world of automotive engineering. Featuring full integration with the Salesforce marketing cloud, it enables users to find out about industry events and buy tickets, and delivers added value to AVL in the form of event-promotion opportunities and sales leads.
To increase the impact of the new AVL Digital platform, we launched a 30-day digital branding campaign from the platform. The campaign was such a success that AVL has decided to launch all campaigns via the AVL Digital platform to increase uniformity, recognition value and a seamless user experience.
SCOOP & SPOON has transformed AVL's entire business with a digital platform that benefits external and internal users and creates new opportunities for marketing, selling and fulfilment. With precision marketing, merchandising tools, site search, customer experience management, catalogue and content management, social commerce and advanced start stores, AVL’s digital presence is now leading the industry, just as the organisation does with its automotive engineering expertise.
After the launch of its unified platform, AVL.com set itself apart from the industry by achieving visitor growth of 14.1% above the industry average in 2016 alone. The average amount of time visitors spend on AVL's website is 60% higher than those of industry competitors. Consequently, the content consumed (Average Stay x Unique User) rose by around 76% in 2016 compared to 2015. Traffic also increased dramatically with figures nearly doubling compared to 2015.
3,1m unique users
13m page views
60% increase in average stay compared to competitiors
76% increase in content consumed