This slogan of the well-known real estate company KW AG based in Munich, Germany, summarises perfectly what the people working there aspire to accomplish day by day – help clients realise real estate dreams by supporting them to the best of their abilities, by putting their heart and soul into everything they do. Because the team of KW AG live and breathe real estates. And this should be reflected in their new digital platform as well.
As a first step of their joint digital journey, SCOOP & SPOON gladly faced this challenge head-on and launched KW AG’s new platform in a brand-new design and character, with KW AG’s recent realignment in mind and more new functionalities and digital solutions to follow.
The new platform has a number of unique functionalities, but we’re far from done with the project: launching the website was but the first step on the journey that SCOOP & SPOON and KW AG will take together. In further development phases, we plan to extend the functionality of the platform. For example, we will enable more targeted marketing communication with the customers, increase automation of business processes and implement more advanced information displays (e.g. 3D views of real estates).