The finished website is, much like the Landmark London itself, a destination. It has a beautiful face with a complex heart, which tells the hotel’s story and acts as an information hub offering lifestyle and travel information. It gives visitors a reason to remain awhile, and to book their stay directly through the site rather than with third party vendors. Their Landmark experience begins before they’ve even left the website.
But more than this, its simply elegant facade belies a comprehensive analytics and publishing tool. It empowers the Landmark team to respond to visitor behaviour, create promotions, publish content in many diverse ways, and make the most of their offering on every level.
The Landmark’s website is not a partner to the hotel as much as it is part of it. Echoing its pedigree and prestige, and all while offering its guests the same level of excellence and functionality they can expect when they visit in person.