Friendly Competition. Positive Results.
We created a digital hub for desktop and mobile, that combined real time data with community features and score keeping. Active minutes were counted and when pre-defined milestones were reached sponsors were called upon to donate to the cause.Participants could see how other users and teams were getting on with the challenge, and then see if they could do better. Local and international teams were all invited to log their progress to see how they were doing compared to their teammates – and against other teams around the globe.We launched the project in three technologically challenging phases. Each offered different functionalities and a range of complex APIs. In the first phase team captains around the world registered their teams. In the second phase individual participants signed up to join their teams. And in phase three… LET’S GET RUNNING!