Idea

The idea of the SCOOP 360° Events Platform for the Austrian National Tourist Office is to initiate digital excellence, which creates a new form to market the brand Austria. The platform is emotionally appealing, accessible to a broad audience from all over the world – regardless of an event location, and it enables exhibitors and buyers to connect with Austria’s Tourism Industry, while at the same time experience Austria and get to know its culture, landscape, cuisine, and people.

In continuation to create an outstanding user experience, the existing platform is updated and extended with SaaS Modules SCOOP Recommendation and SCOOP Search to continue to improve the usability. Also, all existing templates were redesigned and updated with the latest modules.

Challenge

Communicate the values of the brand “Visit Austria” worldwide without restriction by creating an innovative digital solution based on an advanced system architecture with the following goals:

  • To provide an easy understandable platform for various target groups (B2B, B2C, Media)
  • To find an innovative solution to create a digital image of Austria
  • To experience and feel Austria
  • To present video content and live sessions to bring Austria to everyone’s living room/office
  • To connect with buyers internationally
  • To strengthen B2B relationships from ANTO to tourism industry members globally

Solution

Definition of the visual look and feel, set up of the system architecture including intelligence to allow an equally sized “digital space” for each exhibitor.

After the successful use of the SCOOP 360° platform in 2020, the existing platform was adapted and further extended with intelligent Software as a Service modules: “SCOOP Recommendations” and “SCOOP Search”. The platform serves B2B, as well as B2C, with the goals of presenting tourism offers, networking with other event participants, and providing information on trends and currently relevant topics.

Panorama Alt

Challenge

  • Parallax Effect concept to showcase the beauty of Austria
  • Enhance user experience by interaction
  • Content accessibility over three days of event
  • Implementation of live-video content
  • Architecture, that allows to search and filter by specific categories and browse through Exhibitors Content
  • Interface to Tool, where industry members can connect
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User

1000

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Avg. Session Duration

18 minutes per User

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Avg. Visited Sites

8.7 Sites per User